<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[The Excellence Agency]]></title><description><![CDATA[The Excellence Agency is a collective of writers, creators, taste makers, and game changers with one mission - tell your story in the 21st century.]]></description><link>https://www.excellencela.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Sat, 30 May 2026 20:36:07 GMT</lastBuildDate><atom:link href="https://www.excellencela.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[3 Things People Are Surprised to Learn About The Excellence Agency]]></title><description><![CDATA[From the beginning, we wanted to create an agency rooted not only in strategy, but in culture, perspective, and authentic human connection]]></description><link>https://www.excellencela.com/post/3-things-people-are-surprised-to-learn-about-the-excellence-agency</link><guid isPermaLink="false">6a14fab8b3f40ff4eeea7fb5</guid><pubDate>Tue, 26 May 2026 01:46:08 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/caf7d02d205a4d9d9d01d2f8928c96de.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>The Excellence Agency</dc:creator></item><item><title><![CDATA[Food Destinations You Have to Hit This Summer]]></title><description><![CDATA[This summer, we're hyper-fixated on dining destinations in our three home markets: Los Angeles, Denver, and Atlanta. ]]></description><link>https://www.excellencela.com/post/food-destinations-you-have-to-hit-this-summer</link><guid isPermaLink="false">6a0b4408c5d6668af2e8f235</guid><pubDate>Mon, 18 May 2026 16:58:26 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_fac1b76df7474625b70f7a8f543c4d72~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jase Schiereck</dc:creator></item><item><title><![CDATA[7 Up-and-Coming Beverage Brands to Watch]]></title><description><![CDATA[The beverage space continues to evolve at a rapid pace, driven by changing consumer habits, wellness priorities, and a growing appetite for products that do more than simply refresh. What’s emerging now is less about any one category dominating and more about a shift in how beverages fit into daily life. Rather than focusing on established category leaders, we’re paying attention to the next wave - brands that are emerging, but already pointing to where the space is heading. One of the most...]]></description><link>https://www.excellencela.com/post/7-up-and-coming-beverage-brands-to-watch</link><guid isPermaLink="false">6a0b39880b9e4f37fd2cecb6</guid><pubDate>Mon, 18 May 2026 16:11:04 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_3606dae0982e4495a934ea90af8c03d9~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>The Excellence Agency</dc:creator></item><item><title><![CDATA[4 Brands with AMAZING Campaigns for Mother’s Day and Father’s Day]]></title><description><![CDATA[What happens when brands stop treating Mother’s Day and Father’s Day like sales holidays? They create moments that audiences genuinely want to engage with.]]></description><link>https://www.excellencela.com/post/4-brands-with-amazing-campaigns-for-mother-s-day-and-father-s-day</link><guid isPermaLink="false">6a02162d69457e5adb37b1dc</guid><pubDate>Mon, 11 May 2026 17:48:14 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_c204816ddcae4875905be446f8db305f~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>The Excellence Agency</dc:creator></item><item><title><![CDATA[The Outdoors Has Become Summer’s Dining Room]]></title><description><![CDATA[Every summer, patios fill up, rooftops buzz, and parks become picnic destinations. ]]></description><link>https://www.excellencela.com/post/the-outdoors-has-become-summer-s-dining-room</link><guid isPermaLink="false">6a02024b0e085586d4793e6b</guid><pubDate>Mon, 11 May 2026 16:23:07 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_526f6d8193924f618b07b34501e67c5e~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jase Schiereck</dc:creator></item><item><title><![CDATA[How Summer 2026 is Shaping Up for the Beverage Industry]]></title><description><![CDATA[The role of beverages in broader culture continues to expand, but this summer, the shift is less about what’s in the glass and more about where, how, and why consumers are drinking in the first place.]]></description><link>https://www.excellencela.com/post/how-summer-2026-is-shaping-up-for-the-beverage-industry</link><guid isPermaLink="false">69f8e47a6d919e5ce86dd19d</guid><pubDate>Mon, 04 May 2026 18:28:04 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_e7f34706348144428e69ead3294cc702~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>The Excellence Agency</dc:creator></item><item><title><![CDATA[4 Ways to Support Small Business ... That Actually Make a Difference]]></title><description><![CDATA[At the end of the day, supporting small business is about more than transactions; it’s about relationships. ]]></description><link>https://www.excellencela.com/post/4-ways-to-support-small-business-that-actually-make-a-difference</link><guid isPermaLink="false">69f8cda6b27e981e27c494d4</guid><pubDate>Mon, 04 May 2026 16:48:20 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_18afad1a3e004036b6e7119cda1783e8~mv2_d_5700_3800_s_4_2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jase Schiereck</dc:creator></item><item><title><![CDATA[5 PR Tips for Brands Capitalizing on Celebration Season]]></title><description><![CDATA[Calendars fill up, and the bar rises. This isn’t just a seasonal spike. It’s what I think of as celebration season.]]></description><link>https://www.excellencela.com/post/5-pr-tips-for-brands-capitalizing-on-celebration-season</link><guid isPermaLink="false">69efbbc615d16921748dbd1c</guid><pubDate>Mon, 27 Apr 2026 19:41:43 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_4b00f03f605c4f169d3e5d5ea376d3fa~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Mark Stephenson</dc:creator></item><item><title><![CDATA[What is "Lifestyle" PR?]]></title><description><![CDATA[Consumers aren’t looking for products anymore – they’re looking for a lifestyle, something they can aspire to not just own but to live like.]]></description><link>https://www.excellencela.com/post/what-is-lifestyle-pr</link><guid isPermaLink="false">69ee96d5a376fc1e0eca8a7b</guid><pubDate>Sun, 26 Apr 2026 22:53:20 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_ac776ac8ef824f28983cd9ab03130edd~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>The Excellence Agency</dc:creator></item><item><title><![CDATA[What 15 LA Restaurants Reveal About the Future of Hospitality]]></title><description><![CDATA[Few dining markets are as competitive or unforgiving as Los Angeles. Openings generate headlines, but sustained traction is far less guaranteed.]]></description><link>https://www.excellencela.com/post/what-15-la-restaurants-reveal-about-the-future-of-hospitality</link><guid isPermaLink="false">69ee95e2a376fc1e0eca8894</guid><pubDate>Sun, 26 Apr 2026 22:49:09 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/caf7d02d205a4d9d9d01d2f8928c96de.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>The Excellence Agency</dc:creator></item><item><title><![CDATA[Two Catering Trends for Wedding Season]]></title><description><![CDATA[Wedding season always brings a wave of inspiration, but this year there’s a more defined shift underway.]]></description><link>https://www.excellencela.com/post/two-catering-trends-for-wedding-season</link><guid isPermaLink="false">69ee93e640a0465aa6c82572</guid><pubDate>Sun, 26 Apr 2026 22:40:15 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_c31b5c631e224830a1ff3246b73c3e11~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>The Excellence Agency</dc:creator></item><item><title><![CDATA[I'm a Publicist: Here Are the First 4 Questions I Ask New Clients]]></title><description><![CDATA[The first question is simple: What story are we actually telling?]]></description><link>https://www.excellencela.com/post/i-m-a-publicist-here-are-the-first-4-questions-i-ask-new-clients</link><guid isPermaLink="false">69ee92617c7678baade9bc81</guid><pubDate>Sun, 26 Apr 2026 22:34:24 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_de633cea1c794fdba0f83e92855d8806~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Mark Stephenson</dc:creator></item><item><title><![CDATA[6 EGGcellent Easter PR Campaigns Brands Got Right in 2026]]></title><description><![CDATA[Easter has become a high-impact moment for food and beverage brands to drive traffic, create content, and connect with guests. Now that the holiday has passed, here’s what actually worked in 2026.]]></description><link>https://www.excellencela.com/post/6-eggcellent-easter-pr-campaigns-brands-got-right-in-2026</link><guid isPermaLink="false">69ee90a28cb5739b6ce0cfb2</guid><pubDate>Sun, 26 Apr 2026 22:27:51 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f4814f77c9594978a99926cae762bcae.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>The Excellence Agency</dc:creator></item><item><title><![CDATA[Earth Month: Sustainability &#38; the Restaurant Biz]]></title><description><![CDATA[Earth Month puts a spotlight on sustainability, but for restaurants, the opportunity isn’t to say more. It’s to make existing efforts more visible and easier to understand.]]></description><link>https://www.excellencela.com/post/earth-month-sustainability-the-restaurant-biz</link><guid isPermaLink="false">69ee8d0fa376fc1e0eca725d</guid><pubDate>Sun, 26 Apr 2026 22:11:59 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_c18984b4d3554fe5b364885ab3a1fa26~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>The Excellence Agency</dc:creator></item><item><title><![CDATA[What’s Showing Up on Spring Menus Right Now]]></title><description><![CDATA[Spring menus are doing more than signaling a seasonal shift. They’re creating moments that feel lighter, brighter, and more visual—giving guests a reason to return, share, and engage.]]></description><link>https://www.excellencela.com/post/what-s-showing-up-on-spring-menus-right-now</link><guid isPermaLink="false">69ee7efacf2afc83b04f7d18</guid><pubDate>Sun, 26 Apr 2026 21:14:33 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_9c6136e8d7e0420d8c56111d881196b3~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>The Excellence Agency</dc:creator></item></channel></rss>